How to Gather Participant Feedback in a Web Conference

Gathering evaluation feedback from participants in a web conference can be easily done through an online evaluation conducted at the conclusion of your training. The importance of soliciting feedback and making adjustments cannot be understated: since we cannot see our participants, their evaluation of the training is critical.

Just as in a physical classroom, it’s important to leave few minutes at the end of your session to conduct an evaluation. Participants in a physical classroom generally tend to scoot out the door quickly when a session ends, and this holds true in a virtual classroom as well, so build in time for your evaluation. As the session concludes announce that you would like feedback from participants, then describe what you would like participants to do and approximately how long the evaluation will take. For example, “We would like to know what you thought about this session. Please take a few moments to complete an anonymous 10-question survey. It should only take you about 5 minutes and that’s how much time we have left before the conclusion of today’s session. To access the evaluation go to…”

Some web conferencing tools have an evaluation tool built into the system that lets you pre-load questions and presents them to participants at the moment of your choosing, or as participants exit . If your web conferencing tool does not include a built-in feedback mechanism, you can build an online evaluation on a web based tool (such as SurveyMonkey, Question Pro, etc) and send the link to participants by posting in the chat box or “pushing” the link to participants which will open a new browser on their screens.

An evaluation of a training course delivered via web conference is very similar to an evaluation of a course delivered in a physical classroom. However in addition to the questions you typically include in your course evaluation for training in a face-to-face session, consider including questions that will provide feedback on:

• Pace of session
• Facilitator’s skill
• The level of engagement/interactivity of the session
• Effectiveness of delivering [your course name] in a virtual classroom
• Interest in receiving more training in a virtual classroom

Once you’ve gathered feedback from participants, share it with the facilitation team and see what you can learn from the evaluation. Hopefully you will be pleasantly surprised by the ratings and comments. You may even be able to pick out a testimonial or two to help you attract participants for your next web conference.